Last week I directed a shoot for a series of web promos for Aldi, which according to wine critic Olly Smith, stocks some top quality wines for bargain basement prices. So we invited Olly down to help us do a tasting.Read More
For this tip, you’ll need a brilliant director, and a charismatic presenter with a place in many people’s hearts!
I’ve just finished filming with Fred Dinenage. Readers of a particular vintage may remember him as the long standing presenter of ITV’s How show in the 70s. Younger readers like me grew up on Fred’s tips, alongside Gareth “Gaz Top” Jones, and Carol Vorderman, on CITV’s How 2.
Fred is a veteran broadcaster and a bit of a legend to anyone who grew up with kids TV in Britain. We’ve been filming some How 2 spoofs for the launch of a new video game, and I can assure you, he definitely still has it! Funny, super easy to work with, and put up with me making him say everything in a million different ways.
And he taught me How‘s famous sign off style.
I’m not one for Xmas music. Or pop music for that matter. I never know what’s at number 1 in the charts. Which is why I was clearly the number 1 choice of producer / director for a brand video for Morrison’s with Tony Mortimer, of East 17. He wrote 1994’s Christmas number 1, Stay Another Day. Complete with furry white coat like in the original music video, Tony appears in a tongue-in-cheek film about how Christmas music is annoying rubbish.
The Authentic Voice
In marketing and PR everyone is talking about having an authentic voice, creating authentic content, being authentic. Sounds great – it should be natural, right?
The idea of coming up with your “authentic voice” seems ironic. If it were authentic, you wouldn’t have to think about it. But as businesses and individuals, we’re always filtering how we present ourselves.
For me, it comes down to two things: passion and vulnerability. If I feel those when I’m speaking, I’m being honest, and that feels authentic. If I feel those when I’m listening, I connect at a deeper, more human level.
I haven’t posted anything for a little. It’s cos I’ve gone underground! But not quite how you might think. In the last few months this is what I have been up to.
Sound Asleep, the short film I wrote and am directing, has been making steady progress. The script is in very good shape, budgets and floor-plans are complete, and a wonderful new casting director is on board. Now we are looking for a location.
I did a brief stint as edit producer on a documentary series for Channel Five. I’ve been working on something special, but top secret, for Sound Asleep’s legendary pillow fight in April. And I’ve been teaching some training and workshops and learning some new skills at the BBC’s creative popups.
But possibly most exciting for the geek in me, I have been going deep underground with TfL (Transport For London). I’m producing and directing a series of engineering films about the huge new developments they are working on to keep London moving. I’ll post some photos as soon as I can get a signal down here!
Everything your brand puts out in to the public domain speaks about your business. It talks to your audience on a conscious and a subconscious level. Not just your message, but the method, the style and above all, the quality.
Across your business, you need to have a consistent style, tone and critically, quality.
When video is a rushed out after thought, or a last minute addition to a campaign, your most public facing asset can be the one that looks worst. It can break the unified vision of your brand and weaken your entire image.
Behind the scenes on the films I’m making with TfL
I’ve been producing and directing a series of engineering films recently, including filming a lot with TfL (Transport for London). I thought I’d share a few fun photos of places you might not normally get to see. Most exciting was the video shoot in the tunnels currently being dug under Victoria Station, using an innovative technique to tunnel directly through wet sandy earth to increase capacity in Britain’s busiest station. I also filmed a video in the super high-tech strong room that controls the whole of the Northern Line, and the not so high-tech way in which signallers are trained to use the new system!Read More
It’s always a pleasure to receive some positive feedback, so I thought I would post these two recent comments on my work:
“Nadaav creates beautiful, moving videos, often under tight budget and timeline constraints. He is always a pleasure to work with.”
Katerina Barry, Design Lead, White & Case
“Nadaav’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team. He puts passion into each and every project and without exception the resulting outputs are all of the highest quality.”
Paul Curtis, Film Photography & Animation Lead, Transport for London
Thank you both for such kind words.
- Comedy: Guru Dave’s Trance & Mental Meditation Live Show
- Andy Lewis MBE, Paralympic Gold Medalist: Video documentary profile
- Sound Asleep, the short film I wrote, starring Danny John-Jules finally shot! Director’s report and photos
- Adobe After Effects VFX: What is rotoscoping – and something you didn’t know about Disney films!
- Video shoot with Andy Lewis MBE, Paralympic Gold Medallist
- Animation: cute explainer video for fin-tech startup
- Citi200 commercials shortlisted for Focal Awards
- BBC Working Lives Georgia documentary complete and broadcast
- Branded documentary pilot complete in super fast time!
- How 2: Defeat an Alien Invasion (and launch a video game)