Citi 200 Years documentary commercials airs this weekend
Those outside the UK will have the chance to watch a first screening, and for those with short attention spans it’s just perfect – an entire history lesson in 60 seconds. It’s the story of how the 1866 Transatlantic Telegraph Cable changed the world. It’s a commercial / branded content documentary for Citi (formerly known as Citibank) and is the first in a series of four.
The film will premier in the commercial breaks before and after One Day In… 8.30pm Eastern USA on Friday. The 1 min documentary interstitial will be repeated throughout the coming weeks on commercial breaks on BBC World News and some domestic channels in Asia and North America. After that I’ll upload it here.